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Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
Your title tags and alt attributes contain important information that Google uses when indexing your site. Descriptive information will give us good information about the content of your site. In addition, text contained in your title tag can appear in search results pages, and useful, descriptive text is more likely to be clicked on by users.

Title tags
First of all, make sure your title tags are descriptive and accurate, and that each page has a descriptive title tag. Consider the title tag a place to showcase the most important topic for each page. However, be careful not to add too many keywords, as this could be considered keyword stuffing.

Not so good:
<title>Home</title>

Better:
<title>Webmaster Central home page</title>

Best:
<title>Webmaster Central home page | Search engine
tips and tools for webmasters</title>

To be avoided (may cause your site to be perceived as spam):
<title>Webmaster Central seo optimization search engine search
engine google websearch google searchresults improve search results
seo optimize search searching serps</title>

Alt attributes
The alt attribute is used to describe the contents of an image file. It's important for several reasons:
Googlebot cannot read text embedded in images. Therefore, alt text is a useful way to give Google information about an image.
Many people, for example users with visual impairments, or people who use screen readers, or have low bandwidth connections, cannot see images on web pages. Descriptive alt text provides these users with important information.

Not so good:
<img src="puppy.jpg" alt=""/>

Better:
<img src="puppy.jpg" alt="puppy"/>

Best:
<img src="puppy.jpg" alt="Golden Retriever puppy fetching a stick">

To be avoided (may cause your site to be perceived as spam):
<img src="puppy.jpg" alt="puppy dog baby
dog pup pups puppies doggies pups litter puppies dog retriever
labrador wolfhound setter pointer puppy jack russell terrier
puppies dog food cheap dogfood puppy food"/>

We recommend testing your content by using a text-only such as Lynx.

How can I create a Google-friendly site?

Things to do

Our webmaster guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site.

Give visitors the information they're looking for
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Make sure that other sites link to yours
Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google combines PageRank (our view of a page's importance) with sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our webmaster guidelines.

Only natural links are useful for the indexing and ranking of your site.

Make your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text , such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text , then spiders may have trouble crawling it.
Consider creating static copies of dynamic pages. Although the Google index includes dynamic pages, they comprise a small portion of our index. If you suspect that your dynamically generated pages (such as URLs containing question marks) are causing problems for our crawler, you might create static copies of these pages. If you create static copies, don't forget to add your dynamic pages to your robots.txt file to prevent us from treating them as duplicates.

Things to Avoid

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.

Don't use images to display important names, content, or links. Our crawler doesn't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.

Don't create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. To ensure that your preferred page is included in our search results, you'll need to block duplicates from our spiders using a robots.txt file. For information about using a robots.txt file, please visit our information on blocking Googlebot.

Does Google index dynamic pages?

Yes, Google indexes dynamically generated webpages, including .asp pages, .php pages, and pages with question marks in their URLs. However, these pages can cause problems for our crawler and may be ignored. If you're concerned that your dynamically generated pages are being ignored, you may want to consider creating static copies of these pages for our crawler. If you do this, please be sure to include a robots.txt file that disallows the dynamic pages in order to ensure that these pages aren't seen as having duplicate content. In addition, you might consider creating and submitting a detailed Sitemap. This is an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. You can automatically keep us informed of all of your current pages and of any updates you make to those pages. Please note that submitting a Sitemap doesn't guarantee that all pages of your site will be crawled or included in our search results.

Does Google index sites with frames?
Google supports frames to the extent that it can. Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. In this model, one page displays only one URL. Pages that use frames display several URLs (one for each frame) within a single page. If Google determines that a user's query matches the page as a whole, it will return the entire frame set. However, if the user's query matches an individual frame within the larger frame set, Google returns only the relevant frame. In this case, the entire frame set of the page will not appear.

If you're concerned with how your site appears in the Google search results, please read Search Engines and Frames This document describes the use of the "NoFrames" tag to provide alternate content. If you use wording such as "This site requires the use of frames," or "Upgrade your ," instead of providing alternate content on your site, then you'll exclude both search engines and individuals who've disabled frames on their s. For example, audio web s, such as those used in automobiles and by the visually impaired, typically do not support frames.
Introduction to frames
HTML frames allow authors to present documents in multiple views, which may be independent windows or subwindows. Multiple views offer designers a way to keep certain information visible, while other views are scrolled or replaced. For example, within the same window, one frame might display a static banner, a second a navigation menu, and a third the main document that can be scrolled through or replaced by navigating in the second frame.

Here is a simple frame document:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Frameset//EN"
"http://www.w3.org/TR/html4/frameset.dtd">
<HTML>
<HEAD>
<TITLE>A simple frameset document</TITLE>
</HEAD>
<FRAMESET cols="20%, 80%">
<FRAMESET rows="100, 200">
<FRAME src="contents_of_frame1.html">
<FRAME src="contents_of_frame2.gif">
</FRAMESET>
<FRAME src="contents_of_frame3.html">
<NOFRAMES>
<P>This frameset document contains:
<UL>
<LI><A href="contents_of_frame1.html">Some neat contents</A>
<LI><IMG src="contents_of_frame2.gif" alt="A neat image">
<LI><A href="contents_of_frame3.html">Some other neat contents</A>
</UL>
</NOFRAMES>
</FRAMESET>
</HTML>

Working with Flash, images, and other non-text files

In general, search engines are text based. This means that in order to be crawled and indexed, your content needs to be in text format. This doesn't mean that you can't include images, Flash files, videos, and other content on your site; it just means that any content you embed in these files should also be available in text format or it won't be accessible to search engines. The examples below focus on the most common types of non-text content, but the guidelines are similar for any other types: Provide text equivalents for all non-text files. This will not only increase Googlebot's ability to successfully crawl and index your content; it will also make your content more accessible. Many people, for example users with visual impairments, who use screen readers, or have low bandwidth connections, cannot see images on web pages, and providing text equivalents widens your audience.
Images

Don't embed large amounts of text inside images. Googlebot won't be able to index the text in these images. Provide detailed captions and descriptions of images you use - this is the text that Google will use to index your site.
Use detailed alt text to describe the content of your images. Googlebot cannot read text embedded in images. Therefore, alt text is a useful way to give Google information about an image.

Not so good:
<img src="image1.jpg" alt=""/>

Better:
<img src="image1.jpg" alt="puppy"/>

Best:
<img src="image1.jpg" alt="Golden Retriever puppy fetching a stick"/>
Flash

Flash is inherently a visual medium, which can cause some problems for Googlebot. Unlike some Internet spiders, Googlebot can read some Flash files and extract the text and links in them, but the structure and context are missing. Also, Flash designers often include content in the form of graphics, and because Google can't detect words included in graphics, it can miss important keywords. In other words, even if we can crawl your Flash content and it is in our index, it might be missing some text, content, or links.

If you do plan to use Flash, here are some guidelines that can help prevent problems.
Try to use Flash only where it is needed. We recommend that you use HTML for content and navigation. This makes your site more Google-friendly, and also makes it accessible to a larger audience including, for example, readers with visual impairments that require the use of screen readers, users of old or non-standard s, and users with limited or low-bandwidth connections such as a cellphone or mobile device. An added bonus? Using HTML for navigation will allow users to bookmark content and send direct links in email.
Consider using sIFR (Scalable Inman Flash Replacement): sIFR (an open-source project) lets webmasters replace text elements with Flash equivalents. Using this technique, content and navigation is displayed by an embedded Flash object but, because the code is contained in the HTML source, it can be read by non-Flash users (including Googlebot).
Provide non-Flash versions of pages. Flash is often used as a splash screen on the home page, where the root URL of a website has a Flash intro that links to HTML content deeper into the site. If you use this approach on your website, make sure there is a regular HTML link on that front page to a non-Flash page where a user (or Googlebot) can navigate throughout your site without the need for Flash.
Consider using robots.txt to block Flash files. If you're providing non-Flash versions of content, you may want to consider using robots.txt to block access to the Flash versions.
Video files

Googlebot cannot crawl the content of video files, so it's important that you provide information about videos you include. Consider creating a transcript of the video you want to include, or provide a detailed description of the video inside your HTML. If you have video content, you can host it on Google Video, YouTube, or a number of other video hosting providers. Searchers can view Google Video or YouTube videos directly from the Google search results page.

What file types can Google index?

Google can index most types of pages and files. The most common file types include:
Adobe Portable Document Format (.pdf)
Adobe PostScript (.ps)
Atom and RSS feeds (.atom, .rss)
Autodesk Design Web Format (.dwf)
Google Earth (.kml, .kmz)
Lotus 1-2-3 (.wk1, .wk2, .wk3, .wk4, .wk5, .wki, .wks, .wku)
Lotus WordPro (.lwp)
MacWrite (.mw)
Microsoft Excel (.xls)
Microsoft PowerPoint (.ppt)
Microsoft Word (.doc)
Microsoft Works (.wks, .wps, .wdb)
Microsoft Write (.wri)
Open Document Format (.odt)
Rich Text Format (.rtf)
Shockwave Flash (.swf)
Text (.ans, .txt)
Wireless Markup Language (.wml, .wap)

Keyword stuffing

"Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results. Filling pages with keywords results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

To fix this problem, review your site for misused keywords. Typically, these will be lists or paragraphs of keywords, often randomly repeated. Check carefully, because keywords can often be in the form of hidden text, or they can be hidden in title tags or alt attributes.

Hidden text and links

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:
Using white text on a white background
Including text behind an image
Using CSS to hide text
Setting the font size to 0

Hidden links are links that are intended to be crawled by Googlebot, but are unreadable to humans because:
The link consists of hidden text (for example, the text color and background color are identical).
CSS has been used to make tiny hyperlinks, as little as one pixel high.
The link is hidden in a small character - for example, a hyphen in the middle of a paragraph.

If your site is perceived to contain hidden text and links that are deceptive in intent, your site may be removed from the Google index, and will not appear in search results pages. When evaluating your site to see if it includes hidden text or links, look for anything that's not easily viewable by visitors of your site. Are any text or links there solely for search engines rather than visitors?

If you're using text to try to describe something search engines can't access - for example, Javascript, images, or Flash files - remember that many human visitors using screen readers, mobile s, s without plug-ins, and slow connections will not be able to view that content either. Using descriptive text for these items will improve the accessibility of your site. You can test accessibility by turning off Javascript, Flash, and images in your , or by using a text-only such as Lynx. Some tips on making your site accessible include:
Images: Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.
Javascript: Place the same content from the Javascript in a no script tag. If you use this method, ensure the contents are exactly same as what is contained in the Javascript and that this content is shown to visitors who do not have Javascript enabled in their .
Flash: Consider placing descriptive text and site navigation outside of Flash.
Videos
: Include descriptive text about the video in HTML. You might also consider providing transcripts.

If you do find hidden text or links on your site, either remove them or, if they are relevant for your site's visitors, make them easily viewable. If your site has been removed from our search results, review our webmaster guidelines for more information. Once you've made your changes and are confident that your site no longer violates our guidelines, submit your site for reconsideration.

If you'd like to discuss this with Google, or have ideas for how we can better communicate with you about it, please post in our webmaster discussion forum.

 

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